City Wayfinding
What is Wayfinding? Municipal wayfinding systems are essential for enhancing navigation, promoting economic growth, and fostering community engagement within urban environments. By providing clear and consistent signage, these systems reduce travel frustrations, encourage exploration, and create a sense of place. For instance, well-designed wayfinding can lead pedestrians to their destinations more efficiently, improving their overall experience and increasing the likelihood of return visits. This positive user experience can significantly boost local businesses by attracting more foot traffic and encouraging longer stays in commercial districts.
Beyond navigation, wayfinding systems play a crucial role in promoting active transportation modes such as walking and cycling, which contribute to improved public health and reduced traffic congestion. Effective wayfinding fosters community engagement by connecting people with cultural landmarks, and public spaces, strengthening community bonds and enhancing the overall quality of urban life.
Phase 1 Installation of New Wayfinding A phased approach was identified for the roll-out of the new wayfinding. Phase 1 is due to be installed late Fall of 2025. Phase 1 will include parking signage in the downtown area and municipal lots, destinations, and city parks.
Additional phases will be implemented as funds become available. These signs will include gateway, vehicular directional, pedestrian information and municipal buildings and schools.
Additionally, the Chamber of Commerce is undertaking a pedestrian information/kiosk signage project for the downtown business district.
Project Participation The Mayor would like to thank everyone who participated in the process with workshops, surveys, design review, location selection, and more. A cross-section of city employees, community leaders, business owners, and residents met on several occasions, in different capacities, to weigh in on the project ensuring the wayfinding would meet the needs of our community.
Steering Committee Chief Craig Bailey, Amesbury Police Department
Previous Members Include
Angela Cleveland- Community & Economic Development Director
Lesley Fawcett, Development Manager, Our Neighbors’ Table
Chief William Scholtz, Amesbury Police Department
Bill Scott, Community & Economic Development Director
Community Input Community engagement began in 2019. Participants are listed with their affiliation at the time of their involvement.
Doreen Arnfield, Council on Aging
Ken Aspeslaugh, Amesbury Trails
Kathy Crowley, Amesbury Recreation Director
Christine Dixon, City Clerk
Jennifer Durocher, Cider Hill Farm
Lesley Fawcett, Development Manager, Our Neighbors’ Table
Barbara Lorenc, Cedar Tree Development & Trades Mill
Jay McPartland, McPartland Development
Ozzie Morrill, Owner, Morrill Electric Company
Denis Nadeau, Inspectional Services
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